Prime Video-style
TV add-to-cart flowCommerce infrastructure for video
The commerce layer
for everything you see.
Shop on Pause gives every streaming platform, studio and creator a way to capture the exact moment a viewer wants what they see on screen.
- 01
- Scene-level product matching
- 02
- Cross-device commerce
- 03
- New revenue for content
PauseDiscoverShopKeep watching
The opportunity
People already want what they see on screen.
Today, that intent disappears.
Every day, viewers search for the jacket, sofa, watch or product they notice in a show. The purchase happens somewhere else, if it happens at all. Shop on Pause keeps discovery, attribution and commerce connected to the moment of interest.
The experience
Pause. Discover.
Shop. Keep watching.
Commerce follows the viewer's choice. The story remains at the center of the screen.
1
PauseSpot a look. Hit pause.
2MatchScene products appear.
3BrowseExplore on any screen.
4BuyCheckout in seconds.
The partner network
One platform.
Value on every side.
Shop on Pause works as neutral infrastructure. Each partner keeps the relationship they already own while gaining a commerce layer designed for video.
Platform-flexible
Adapt the interface.
Keep the engine.
One scene-commerce engine. Three distinct platform experiences. The platform chooses the interaction model.
Netflix-style
TV QR-to-phone handoff
YouTube-style
Timestamp commerce railIllustrative concept interfaces. Third-party trademarks belong to their respective owners. No affiliation or endorsement is implied.
The technology
No changes to every video file.
Shop on Pause runs beside video as synchronized commerce metadata. The player sends a content ID and timestamp. The engine returns the products and experience for that exact moment.
01Content IDWhat is playing
→02TimestampWhere the viewer paused
→03Scene graphObjects in frame
→04Product graphExact or similar items
→05Device UXTV, phone, desktop or tablet
The first pilot
Start with one platform.
One content set.
One region.
Prove viewer behaviour, integration model and commercial economics in twelve weeks.
Apply to be a founding partner →- Weeks 1–2Choose content
Select one title, creator series or catalogue with visible products.
- Weeks 3–5Index scenes
Build the timeline, scene matches and product relationships.
- Weeks 6–8Deploy the experience
Activate the platform-specific TV, phone, desktop and tablet flow.
- Weeks 9–12Measure economics
Track pauses, scans, saves, add-to-carts, conversion and GMV.
Founding partner network
Help shape the transaction layer for video.
We are opening early conversations with the partners who will define the category. Share where you sit in the ecosystem and what you would like to make shoppable.
Product designIntegration planningCatalogue pilotsLaunch partnerships